Category Type | E-commerce
At the forefront of electric motor innovation stands Aptera Motors, distinguishing itself in a rapidly saturating landscape. Amidst a saturated landscape, their distinction lies in being among the first vehicles capable of harnessing solar energy for charging. Aptera caters to a unique audience – individuals driven by a quest for freedom, uninterested in mere trends but rather keen on blazing new paths, all while championing a reduced carbon footprint for the planet.
Driven by the sun.
Aptera
Creative Director: Kyle Covey | My Role: Design Lead
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Photoshop, Illustrator, Adobe XD, Figma, Zeplin
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Aptera approached us with their vehicles and a logo as the sole elements of their visual identity. In my portfolio, I an showcasing the transformative journey of how we expanded upon this foundation, crafting a comprehensive and impactful brand identity that extends far beyond the initial offerings. From defining a cohesive design language to developing a versatile visual system, our process illustrates how we evolved Aptera's brand presence to resonate across diverse touchpoints.
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Aptera sought our expertise to launch a fundraising-focused website aiming for $50 million in investor funds. Through meticulous user flows, prototypes, and high-fidelity designs, we optimized traffic for conversions and implemented strategies to boost order size. Our strategies played a vital role, ensuring internal alignment among stakeholders for the proposed user experiences.
This later led to continued projects to build out their entire website and dashboard flow.
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