Decoding the global economy.
42 Macro
Category Type | Finance
42 Macro, led by Darius Dale, is a premier macroeconomic research firm delivering exclusive and succinct reports to seasoned investors. Tailored for portfolios with over $50,000 in assets, the firm offers essential guidance, saving investors time and mitigating risks associated with market uncertainties. Through daily, weekly, or monthly summaries, 42 Macro provides unique macroeconomic forecasts, empowering investors to act promptly with a strategic advantage.
Creative Director: Kyle Covey | My Role: Design Lead
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Photoshop, Illustrator, Figma, Zeplin
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Unraveling the intricacies of macro investing can be perplexing for the average investor. Hence, establishing a distinct visual identity and tone was crucial to swiftly connect their business with the ideal audience, ensuring a seamless understanding of abstract concepts through compelling graphic design.
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In close collaboration with the 42 Macro teams, we embarked on a creative journey to sculpt a captivating landing page experience. Our goal was to artfully guide and inspire traffic, directing them toward the focal point—the distinguished product hub known as The Macro Bundle.
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We crafted a series of impactful social and paid campaigns. Our strategic approach aimed not just at capturing users but at orchestrating a seamless progression through the nuanced stages of the customer buyer's journey.
The Brand System
Website Samples
Paid & Social Media Samples
