Empower your money. Modify your life.
Empify
Category Type | Finance + Personal Development
Empify (Empower + Modify) is a community-focused educational company dedicated to helping individuals across a myriad of communities who have traditionally been excluded by the financial sector - learn how to build wealth. Empify helps individuals identify the limiting beliefs that have been holding them back financially, as well as in other aspects of their life - and provide them with the tools to achieve a life of fulfillment as they personally define it.
Creative Director: Kyle Covey | My Role: Design Lead
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Photoshop, Illustrator, Adobe XD, Zeplin
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Balancing the preservation of significant brand equity, our design team's primary focus was elevating the existing branding. I was tasked with developing a transformative redesign of their visual identity system, which later included a revamped logo design. This system was then consolidated into comprehensive brand guidelines for universal application in marketing efforts, both internally and externally.
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Collaborating closely with the creative director, I leveraged my design expertise to actively contribute to the creation of a custom WordPress theme. By focusing on intuitive navigation, responsive design elements, and ensuring a seamless user journey, we aimed to enhance the overall usability and engagement.
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Crafted captivating campaigns tailored for paid and social traffic, strategically driving visitors to the website, rekindling interest through retargeting efforts, or converting those who may have abandoned their shopping carts.
The Brand System
Web Samples
Social & Paid Media
